Alta acquires fast growing fitness app with strategic proprietary tech

Alta, a cutting-edge technology company that is driven to convert fandom of mass entertainment martial arts into participation, has made an acquisition that is directly in line with bolstering their growth plans.

Alta, a cutting-edge technology company that is driven to convert fandom of mass entertainment martial arts into participation, has made an acquisition that is directly in line with bolstering their growth plans.

Steppen, a dynamic fitness app that bridges content creators with the vibrant youth demographic, will become a subsidiary of Alta in a strategic acquisition that fast-tracks Alta’s ambitious plans to advance its technology capabilities and better serve the global martial arts and combat sports sector, while also emphasizing its dedication to enhancing user engagement and involvement.

Since launching in mid-2021 the Steppen App amassed more than 400,000 downloads, the majority of which located in the U.S., with the App peaking at number 5 on the health and fitness charts. The company has a current database of over 280,000 users. Users have viewed more than 3 million exercise videos and completed over 75,000 workouts. 

The ‘fitness app for Gen Z’ secured $1.65 million in funding in Q4 of last year with credentialed backers including Afterpay co-founder Anthony Eisen, Galileo Ventures and Flying Fox Ventures.

Steppen up Alta’s game

Alta plans to continue to operate the existing Steppen app, and will review opportunities to leverage its content expertise and talent to better service the Steppen user base. Alta will take ownership of all of Steppen’s proprietary technology – which will greatly accelerate Alta’s plans to get their content out as far and wide as possible.

Nick Langton, Alta Founder and CEO, said, “Steppen’s innovative platform and their expertise in fitness content creation helps accelerate a technology solution that will, in the hands of coaches and gym owners, allow them to capture, distribute and monetise their proprietary content more effectively”.

Alta has developed a global platform that aims to help some of the estimated 100,000 plus largely independent Mixed Martial Arts (MMA) gym owners that are located around the world. Alta provides these owners with payment systems, payment solutions, marketing and training programs to help them monetise the interest of fitness enthusiasts and MMA fans to practice martial arts and MMA at an amateur level. While the professional side of MMA has grown, the grassroots movement has been under-marketed, leaving a gap for Alta to tap into.

A growing market

The Ultimate Fighting Championship (UFC) is seen as one of the great growth stories, and Alta is positioned to capitalise on this new era of mixed martial arts fan mania. Acquired for just US$2 million in 2001, the UFC’s value has grown 48.56% CAGR to reach a valuation of US$12.1 billion in a merger and public listing announced in April 2023

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