Propell Placement

Wholesale Opportunity*

This Offer Is Now Closed

Offer Details

Offer Price

TBA

*Offer is at the same price as the institutional placement

Offer Details

Last traded price*

$0.079

Offer Price

$0.058*

Reach Wholesale 708 investors have the opportunity to participate in the placement. *The placement offer price represents a discount of 26.6% per share to the company’s last traded price of $0.079 on 8th April 2022.

Propell’s foundation is built around the market gap for an intelligent and easy-to-use finance solution in Australia’s small business finance segment. Our goal is to revolutionise the way small businesses access finance by delivering a seamless and digitally driven customer experience and, in doing so, establish ourselves as the market’s leading player.

Michael Davidson – CEO

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Company Overview

Propell Holdings Limited (ASX: PHL) is an Australian fintech company offering Australia’s first and only SME-focused all-in-one fintech platform offering lending, insights and payment solutions. The company has leveraged its first-mover advantage into exponential growth, securing a customer base of ~2000, which is growing over 30% per quarter – targeting ~3400 by the end of 2022 – and is generating revenue ahead of forecasts while pushing already low customer acquisition costs down. The company is entering a phase of escalating organic growth, further supported by its partnerships with Square, Stripe and Zip, all of which provide their services through Propell’s fully operational and commercialised platform.

I'm happy with how my business turned out

Investment Highlights

The placement offer price of $0.058 per share representing a discount of 26.6% on the last traded price on 8th April 2022.
Propell is the first and only Aussie fintech focused on offering a multi-product platform that addresses all financial needs of small businesses, all in one simple app.
The company has exponentially grown its customer base to ~2000 clients (more than 420% in the past year), with a target of ~3400 by the end of 2022, while simultaneously reducing customer acquisition costs by leveraging technology to achieve scale.
Propell’s first-mover advantage currently leaves the company with no direct competition in a large addressable and underserved market of 1.25 million potential customers.
Supported by a pure-tech approach, the company is now rapidly adding revenue.
The platform’s technology enables Propell to quickly launch new products through partnerships and integrations with industry leaders such as Square, Stripe and Zip.