TRIBE Wholesale Investment

Tribe Investment Opportunity

Wholesale Only*

An established technology company solving a global challenge for consumer brands in a $230bn market, which is now seeing steep growth in two new blue sky categories.

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By clicking submit, I agree to the terms of the Reach Markets Financial Services Guide that includes the Privacy Statement. Reach Markets Pty Ltd, a related party of Reach Wholesale Nominees Pty Ltd (the trustee of the Wholesale Holdings Tribe Trust (Equity) & Wholesale Holdings Tribe 2023 Trust), provide Corporate Advisory Services to Tribe Digital Holdings Pty Ltd and will receive fees for its role in managing this offer based on the uptake by investors.

Technology platform solving a global challenge for consumer brands

Over the past 9 years and with $20m invested, TRIBE has developed a technology platform which helps multinationals solve a global challenge in a $230 billion market.

As media consumption has moved to our phones and social platforms, companies now need to create thousands of pieces of authentic and targeted content for different audiences – or risk losing the connection to the end consumer. Existing marketing teams and agencies cannot solve this global challenge at a reasonable scale or cost. 

TRIBE’s platform was built to solve this. Its technology has been used by the likes of NIKE, McDonalds, L’Oreal, Mars and LG and applied in partnerships with Meta, TikTok, Pinterest & Snapchat.

TRIBE considers its recently launched two new products as ‘blue sky’ categories, showing fast growth ahead of forecasts and with the potential to scale rapidly under a SaaS model. 

Management is forecasting $17.7m gross revenue and positive EBITDA for FY25, targeting an exit event in the next few years.

Hear more about the company

Investor Update

CEO Anthony Svirskis presents TRIBE’s technology, how it is used by multinationals and latest traction with their new products.
1 hour 1 min | 15 October, 2024

Investor Presentation

 
45 pages | October 2024

Q&A with Anthony Svirskis (Web 3.0 Conference in Singapore)

Anthony discusses TRIBE’s blue sky opportunity for Web 3.0 including their latest significant sales contract
12 mins | 19 September, 2024

Q&A with Will Deane (Founder, Exto Partners)

Will Deane of TRIBE’s largest investor, VC fund Exto Partners, discusses his investment thesis and exit outlook for TRIBE
15 mins | 15 October, 2024

Investment Highlights

  • Solving a global challenge in a $230bn market
  • TRIBE technology allows companies to create targeted, authentic, high quality content at 1/100 of the cost.
  • Superior to existing solutions (in-house, agencies) which are becoming unviable anymore in modern-day media.
  • Deep moat with $20 million infrastructure investment, 9 years of IP, 100,000+ creators onboarded and social media partnerships signed.
  • Used by some of the largest consumer companies in the world e.g. McDonalds, Unilever, NIKE
  • Partnerships with all major social platforms (Meta, TikTok, Snapchat, Pinterest)
  • Now seeing steep traction and blue sky potential from two latest products
  • High-level terms (see term sheet for details):
    • Convertible note
    • 11% interest per annum, paid quarterly in arrears
    • Conversion right upon an exit event, capital raise or maturity at a $35 million valuation cap
    • 2 years term
  • New capital raise target $2 million.

Anthony Svirskis

CEO

Anthony is an expert in commercial management for digital, online, and high-growth businesses. Before leading TRIBE, he oversaw both organic and acquisitive growth at Shoply as General Manager – Consumer. He also founded and successfully exited an online retail venture in Europe. He has spearheaded TRIBE’s growth and development from its inception in 2015.

Jules Lund

Founder & Chief Innovation Officer

TV host, Getaway, Logies Red Carpet, Game Shows & Reality TV on Chanel 9. National radio host, Southern Cross Austereo. Led ‘The Fifi & Jules’ Facebook Page to become most engaged brand-page in the country. Industry thought leader & media agency consultant on influencer marketing.

Jacqueline Hasler

CFO

20 years experience in financial accounting for listed entities, global companies and technology-based organisations. 6+ years with REA Group in senior finance and divisional CFO roles. 10+ years with PwC in AU and UK in Assurance roles. Former CFO of Nura – high profile Australian technology start-up.

Anthony Svirskis

CEO

Anthony is an expert in commercial management for digital, online, and high-growth businesses. Before leading TRIBE, he oversaw both organic and acquisitive growth at Shoply as General Manager – Consumer. He also founded and successfully exited an online retail venture in Europe. He has spearheaded TRIBE’s growth and development from its inception in 2015.

Jules Lund

Founder & Chief Innovation Officer

TV host, Getaway, Logies Red Carpet, Game Shows & Reality TV on Chanel 9. National radio host, Southern Cross Austereo. Led ‘The Fifi & Jules’ Facebook Page to become most engaged brand-page in the country. Industry thought leader & media agency consultant on influencer marketing.

Jacqueline Hasler

CFO

20 years experience in financial accounting for listed entities, global companies and technology-based organisations. 6+ years with REA Group in senior finance and divisional CFO roles. 10+ years with PwC in AU and UK in Assurance roles. Former CFO of Nura – high profile Australian technology start-up.

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What is a 708 investor?

By clicking submit, I agree to the terms of the Reach Markets Financial Services Guide that includes the Privacy Statement. Reach Markets Pty Ltd, a related party of Reach Wholesale Nominees Pty Ltd (the trustee of the Wholesale Holdings Tribe Trust (Equity) & Wholesale Holdings Tribe 2023 Trust), provide Corporate Advisory Services to Tribe Digital Holdings Pty Ltd and will receive fees for its role in managing this offer based on the uptake by investors.

*Wholesale 708 Sophisticated Investors are individuals or entities who generally qualify under Sections 708(8) and s761G(7) of the Corporations Act based on the gross income and/or net assets test verified by a qualified accountant.

  • A gross income of $250,000 or more per annum in each of the previous two financial years; or
  • Net assets of at least $2.5 million; and
  • A verified Qualified Accountant’s certificate given no more than two (2) years ago confirming the Sophisticated Investor status.  Please refer to the Corporations Act:  Specifically Section 708(08) and Section s761G(7)

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