20 May, 2022
The Insider: Meet the Fund Manager sessions are a great way to hear directly from leading fund managers. They share their approach to investing, favourite companies and their market view for the year ahead.
In a rapidly changing data landscape, Pureprofile’s ability to obtain first-party data is a competitive edge, says Altor Capital’s Benjamin Harrison, and one that can further fuel its growth as a data analytics company.
Data lies at the core of Pureprofile’s business – it powers the insights the company generates for market research projects and provides critical information to accurately deliver digital advertising solutions.
Pureprofile says it collects and analyses data at such a level of complexity that it can understand the depth of human behaviour.
A key entry point of this data into the business is via surveys, which were up 35% in FY22, with the company delivering more than 434 million ads – an increase of 83% in the same period.
Its software-as-a-service (SaaS) platform then accelerates how Pureprofile is able to use this data across its business and allows clients to directly access insights; while its digital media arm, Pure.amplify, runs advertising campaigns for clients, again using the company’s treasure trove of data.
The business is split up into three divisions. Data and insights account for 76.74% of revenue, SaaS platform revenue accounts for 8.39%, and Pure.amplify represents the remaining 14.87%.
Financial performance in FY22 has accelerated, with revenue up 39% from FY21 to $41.7 million, and EBITDA up 28% to $4 million in the same period.
These figures follow a strategic review and subsequent restructuring the company put into action after the difficulties that came from its $27 million acquisition of Cohort in 2016.
The appointment of Melinda Sheppard as CFO in 2018 appears to have proven a particularly savvy decision, with the veteran operator bringing the company into better financial health.
Cutting ties with outsourced providers, divesting non-profitable parts of the business, converting debt into equity and lifting the standard of corporate governance were important reforms that Ms Sheppard believes saved the company.
Speaking at Reach Markets’ Meet the Fund Manager session in May, Altor Capital Co-founder and CIO Mr Harrison was adamant the company could maintain double-digit revenue growth and grow its EBITDA margin to 25% over the medium term.
He noted, too, that the company made 90% of its revenue from repeat clients during FY22 ($37.5 million), putting it in the top quartile of global organisations for client loyalty.
Click here to view more videos from Benjamin Harrison’s The Insider: Meet the Fund Manager session.
Reach does not assume responsibility for the accuracy or completeness of any information provided, and the views expressed are not reflective of Reach Markets’ position. Any advice contained within this presentation is general advice and does not consider your personal circumstances, you should consider whether it is appropriate for you.
The information we are giving you is for educational purposes only. “Investing is about understanding your risk” and every time you invest in the share market there is a risk of loss.
Past performance is not a reliable indicator of future performance.
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Past performance is not a reliable indicator of future performance.
The CEOs of all the companies chosen as Fund Manager favourite stocks are invited to present at our Meet the CEO series. Reach does not assume responsibility for the accuracy or completeness of any information provided, and the views expressed are not reflective of Reach Markets position.
Any advice contained within this presentation is general advice and does not consider your personal circumstance, you should consider whether it’s appropriate for you.
The information we are giving you is for educational purposes only. “Investing is about understanding your risk” and every time you invest in the share market there is a risk of loss.