‘Significant global potential’ for Aussie software play: PURE

‘Significant global potential’ for Aussie software play: PURE

Date of Report: Market close on Tuesday, 7th June
ASX: XF1Price: A$0.440

52 Week Range: $0.250 - $0.800

Market Cap: $85.23M

Sector: Software & Services

Every second week we invite a leading fund manager to present at The Insider: Meet the Fund Manager. In March, Tim Callan, from PURE Asset Management, selected Xref as one of his three favourite stocks, noting the business has global potential and has delivered consistent quarterly growth.

11 March, 2022

27 April, 2022

The Insider: Meet the Fund Manager sessions are a great way to hear directly from leading fund managers. They share their approach to investing, favourite companies and their market view for the year ahead.

The Insider: Meet the CEO sessions feature a selection of company leaders who provide a succinct overview of big things their companies are doing. 

Australian software play Xref has delivered consistent quarterly growth in Australia and New Zealand, and PURE Asset Management portfolio manager Tim Callan thinks they can replicate that success abroad.

The company’s software automates reference checking to simplify the hiring process and ensure job candidates are who they claim to be and are adequately qualified for the role.

Although originally developed for small businesses that didn’t have significant human resources capacity, Xref’s platform found favour with large enterprises looking to reduce the burden placed on their recruiting staff.

Businesses in the ‘trust economy’ – organisations like government agencies, not-for-profits and healthcare groups – have taken a particular shine to the company’s offering.

But Mr Callan noted Xref’s ambitions extend beyond checking references. The company is developing new products with the aim of becoming a complete pre-employment platform for HR professionals, he said.

And with only 15% of revenues currently coming from the northern hemisphere, Mr Callan said Xref has significant global potential.

“The company is profitable, and [demonstrates] consistent quarterly growth,” he said.

“They dominate in Australia and New Zealand but the key opportunity is moving in and expanding the growth in off-shore markets.”

Xref CEO Lee-Martin Seymour agrees that a global expansion makes sense, noting that the market in Australia and New Zealand (representing roughly 15 million workers) pales in comparison to Europe (~120 million workers) and North America (~180 million workers).

Importantly, Mr Seymour said, the size of individual businesses in these countries is also greater than that of Australian businesses.

“Our sales cycle is exactly the same in Australia as it is in North America, but the companies are so much bigger,” he said.

“We were always after larger companies, and if you look at the places we offer our services, like Texas A&M – the second-largest university in the US – or Lincoln Labs – the nuclear disarmament labs in California – you can see that Australia and New Zealand don’t hold the size of these businesses that we can perform for.”

Already the company has opened head offices in Sydney and Toronto, with staff also located in New Zealand, Europe and the UK – each servicing their own region and providing 24-hour support to customers globally.

Click here to view more videos from Tim Callan’s  ‘Meet the Fund Manager’ session, or click here to view the full ‘The Insider: Meet the CEOs’ session.

The CEOs of all the companies chosen as Fund Manager favourite stocks are invited to present at our Meet the CEO series. Reach does not assume responsibility for the accuracy or completeness of any information provided, and the views expressed are not reflective of Reach Markets position.

Any advice contained within this presentation is general advice and does not consider your personal circumstance, you should consider whether it’s appropriate for you.

The information we are giving you is for educational purposes only. “Investing is about understanding your risk” and every time you invest in the share market there is a risk of loss.

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Martin Pretty

Founding Director & Investment Manager
Equitable Investors

Equitable Investors, an independent investment manager, operates the wholesale Dragonfly Fund – a top-5 domestic equities fund in FY21 with a 74.3% return. The company specialises in market segments with higher total returns, namely larger strategic opportunities, listed micro-to-mid cap companies, unlisted growth opportunities and mezzanine or alternative financing. Martin Pretty gained vast financial experience as an investment manager at Thorney Investment Group, helping deliver one of the group’s highest annualised three-year returns (18.2% per annum) as at February 2017. He is the director of several ASX-listed companies and as a financial journalist has contributed to the Australian Financial Review and other reputable publications.

The CEOs of all the companies chosen as Fund Manager favourite stocks are invited to present at our Meet the CEO series. Reach does not assume responsibility for the accuracy or completeness of any information provided, and the views expressed are not reflective of Reach Markets position.
Any advice contained within this presentation is general advice and does not consider your personal circumstance, you should consider whether it’s appropriate for you.
The information we are giving you is for educational purposes only. “Investing is about understanding your risk” and every time you invest in the share market there is a risk of loss.