22 November 2023
Small to medium-sized enterprises make up around 90% of global business but 80% still don’t have an online presence where they can promote their offerings. AppsVillage (ASX: APV) offers a simple and low-cost way for SMBs to create apps and advertise directly to their audiences via their phones.
Small to medium-sized enterprises make up around 90% of global business but 80% still don’t have an online presence where they can promote their offerings.
AppsVillage (ASX: APV) offers a simple and low-cost way for SMBs to create apps and advertise directly to their audiences via their phones.
Apps make up 90% of today’s phone use. With conversion rates triple that of websites, apps are a compelling way for businesses to generate more revenue while offering a more convenient and personalised shopping experience for their customers.
Yet the barriers to entry for apps are far too high for most SMBs. Even a basic app can cost over USD $25 000 and take at least 9 months to develop. There are also ongoing costs like maintenance and updates.
APV enables SMBs to create a branded mobile app in less than a minute that costs just USD $24.99 a month. SMBs can use their fully functional apps to:
- Offer deals and loyalty schemes
- Provide customer service chat support
- Send push notifications
- Schedule appointments
- Sell products & services and take payment
- Run Facebook ads
The cost also includes managed services like hosting, security and support.
With the long-term goal to become a vital part of Facebook and Google advertising infrastructure, the next phase of APV’s strategy simplifies a common pain point for SMBs, Facebook advertising. APV’s AI solution makes it easier for SMBs to navigate the advertising process, leads to 30% lower ad costs, and improves click through rates by 200%.
APV is well on the way to profitability. Since March 2019, APV has grown both its revenues and its customer base by 250%, with most of customers in the retail, food and local services sectors.
At the moment, APV’s biggest markets are in the US and Nigeria but it’s quickly gaining traction in major developed and emerging economies around the world.
“As a SaaS company we are proud that as a small company we are growing fast in revenues and improving constantly on our value to our customers,” says CEO and Co-founder, Max Bluvband.
Did you miss the investor briefing? Watch the video to hear more about APV from the CEO, Max Bluvband.
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Reach Markets have been engaged by APV to assist with private investor management.