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Swift’s secret sauce to improve quality of life for isolated people

April 7, 2021

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Swift’s secret sauce to improve quality of life for isolated people

When you’re living or working a long way from the creature comforts of home, the stress of long-term isolation and boredom can have a severe impact on mental health. For isolated people, having the opportunity to relax in front of a movie or connect with friends and family back home makes a big difference to wellbeing and morale.

When you’re living or working a long way from the creature comforts of home, the stress of long-term isolation and boredom can have a severe impact on mental health. For isolated people, having the opportunity to relax in front of a movie or connect with friends and family back home makes a big difference to wellbeing and morale.

Swift Media Limited (ASX: SW1) specialises in delivering premium entertainment and communications solutions to people living and working in remote or socially isolated settings.

One area of focus for Swift is servicing remote mining camps. 

28% of mine workers suffer high psychological distress due to isolation, financial stress and missing out on family events. Meanwhile, mine owners are competing for talent. Those that offer entertainment perks offer a more appealing pitch to potential employees.

“Mine workers need to be able to communicate and engage with their families at home. They want choice in the content they watch,” said CEO Pippa Leary when she spoke on the Insider.

 

“67% of mine villages are remote. That’s a competitive advantage as we excel at getting internet communications into these remote locations, with smart tech that enables premium, on-demand content without the high bandwidth price tag,” said Pippa.

 

The second area of focus for Swift is aged care facilities.

 

“The COVID Royal Commission highlighted social isolation as a massive issue for aged care. The Swift product solves this,” said Pippa.

 

For aged care residents, social isolation and disengagement is exacerbated by dementia and immobility. However, 85% of residential aged care rooms are serviced by nothing other than free-to-air television.

Swift has developed a new product, Swift Plus, made especially for aged care facilities.

“We built this product just for this age group who are 85 to 95 and don’t really ‘get’ interactivity. We built a simple channel up, channel down system that creates more time for the facility staff and reduces the effects of social isolation,” said Pippa.

Swift recently signed on Uniting NSW.ACT, one of Australia’s largest aged care providers, contributing to a 30% year-on-year increase in total contract value.

“Currently, we have a 21% share in mining, and only a 6% share in aged care so there’s plenty of room for growth there,” said CEO Pippa Leary when she spoke on The Insider.

Going forward, Swift is exploring growth opportunities in aged care adjacent markets including retirement villages.

 

“We believe residential aged care is only scratching the surface. There’s an additional 367,000 rooms in retirement villages and in homes in New Zealand,” said Pippa.

 

“We have the opportunity to double revenue by 2025 by evolving our current products and using a more strategic sales approach,” said Pippa. 

 

Pippa Leary recently joined us for our fortnightly webcast ‘The Insider: Meet the CEOs’. This article summarises some of the information she shared with us during the session. You can watch a full recording below, or you can click here to book into our next session.

‘The Insider’ is a great way to hear directly from the CEOs of fast growing Australian businesses. You will get valuable insights to their industries and companies future prospects.


The Insider: Meet the CEOs – Event Details:

Date: Wednesday, 14th April
Time: 12pm AEST
Format: Online, 2 x 15 minute presentations

This is a free event. Click here to book your spot.

 

Reach does not assume responsibility for the accuracy or completeness of any information provided, and the views expressed are not reflective of Reach Markets position. Any advice contained within this presentation is general advice and does not consider your personal circumstance, you should consider whether it’s appropriate for you. 

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Past performance is not a reliable indicator of future performance. Reach Markets have been engaged by TZL to help manage their investor communications.

 

 


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