Data analytics company Pureprofile sees EBITDA surge over 850%

Australian data collection and analytics company Pureprofile (ASX:PPL) has finished 2020 with record high quarterly revenue of $8.2 million.

Australian data collection and analytics company Pureprofile (ASX:PPL) has finished 2020 with record high quarterly revenue of $8.2 million.

The record-setting sum marked an increase of 26% on the same quarter last year and helped push unaudited earnings before interest, taxes, depreciation and amortization (EBITDA) up to $742,000.

That marks an 866% increase on the second quarter of the 2020 fiscal year.

The company’s platform (software-as-a-service) and media arms saw the most growth through the quarter– growing 90% and 46% respectively – while data and insights revenue lifted 23% to $1.2 million.

The company beat its own expectations on every key performance indicator used to measure its success

These results follow a successful completion of a recapitalisation plan which put $2.4 million cash into the bank and also saw the company’s debt facility reduced from $25 million to $3 million.

Pureprofile says it is now “well placed for the remainder of the 2021 fiscal year and beyond”.


Changes pave way for future growth

In a statement to investors, Pureprofile acknowledged several key changes made to the business which contributed to the bumper quarter – notably Martin Filz joining the company as CEO in August 2020.

The company’s improved balance sheet has also helped the company to attract new talent and customers, and despite the ongoing COVID-19 pandemic was able to maintain its headcount on a reduced cost basis.

Meanwhile client spend increased as businesses turned to Pureprofile to better understand their customers’ changing preferences and behaviours in a world altered by the pandemic.


“Looking forward the company is well positioned to take advantage of the impact privacy legislation is having on the ability for companies to generate their own insights and intelligence around theirs and competitor consumers,” the company said.


“This is resulting in new and exciting data partnership discussions within existing and new markets resulting in a very healthy pipeline.


If you would like to stay updated on Pureprofile news and updates, please register your interest on their Investor Centre.


Reach Markets have been engaged by PPL to help manage their investor communications. Past performance is not a reliable indicator of future performance.



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