How Motio spins down-time into revenue

Is there anything worse than a long wait in a boring doctor’s waiting room? For Motio Limited (ASX: MXO), this boredom is an opportunity to captivate people through engaging content & contextually relevant advertisements.

Is there anything worse than a long wait in a boring doctor’s waiting room? For Motio Limited (ASX: MXO), this boredom is an opportunity to captivate people through engaging content & contextually relevant advertisements.

Operating across three key verticals: Mega Health and Large Scale Medical centres, Ampol retail fuel locations, and large scale indoor sporting venues, Motio is a media company that focuses on media sales, content creation and technology to create digital place based marketing environments. 

Motio’s digital displays are positioned in long dwell time locations where people congregate such as medical centre waiting rooms, sports centres and at retail point-of-sale locations. They reach contextual audiences which also provides Motio with high quality, first party data points to enhance confidence to marketers when investing in brand advertising with Motio. 

“Our networks are diverse; our health & wellbeing locations are reflective with people looking for information and inspiration versus our sports centres where people play for fun, are high energy. We have a really considered ecosystem that engages the people that are in the environments, importantly, the locations themselves use our digital displays to connect with their customers which provides an additional level of ‘stickiness’ that brands truly appreciate” said CEO Adam Cadwalladar when he presented on our fortnightly webcast, The Insider: Meet the CEOs.  

Armed with world-class content, specifically designed for Place-Based environments,  including beautiful videography, games, live news, rich images, and contextual relevant advertising around that, Motio offers a very different proposition to traditional out-of-home advertising. 

Motio recently acquired Swift Media’s (ASX:SW1) Health & Wellbeing business, Medical Channel which has increased its footprint in the sector by 5 times.

“We’ve been extremely happy about our integration. We have a capital reserve to upgrade the network which will enable Motio to programmatically enable the network. This will allow agencies to book our network in a similar way to booking an airline ticket or hotel”

This news stream follows the strategy Motio put in place in October 2019 to meet and exceed the cross track revenue by June 2021. The hard work has finally paid off. Motio currently has $4 million in the bank, a much improved market cap of $23 million, and a balanced investor breakdown. 

“We continue to look really seriously at how we create value for our customers by adding technology, innovation including location data capability, content delivery and commercial utility to make our business a true partner of every location that we’re in,” concluded Adam.

Adam Cadwalladar recently joined us for our fortnightly webcast ‘The Insider: Meet the CEOs’. This article summarises some of the information he shared with us during the session. You can watch a full recording below, or you can click here to book into our next session.

‘The Insider’ is a great way to hear directly from the CEOs of fast growing Australian businesses. You will get valuable insights to their industries and companies future prospects.


The Insider: Meet the CEOs – Event Details:

Date: Wednesday, 23rd June Time: 12pm AEST Format: Online, 3 x 15 minute presentations

This is a free event. Click here to book your spot.



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