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Pureprofile helps data-hungry orgs make better decisions

September 9, 2020
Cat McLean

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Pureprofile helps data-hungry orgs make better decisions

Pureprofile (ASX: PPL) helps organisations make better decisions with high-quality curated data.

Pureprofile (ASX: PPL) helps organisations make better decisions with high-quality curated data.

“If you’re trying to make good decisions on data, it’s getting harder and harder to get that data due to changing privacy requirements and personal concerns. Ironically, global data is growing 30% a year but because of market trends, the insight and intelligence is getting harder,” said CEO Martin Filz in an interview with Reach Markets.

Pureprofile collects data by rewarding people for answering surveys and from behavioural data provided by partners. All the data is anonymised and permission-based.

Underpinned by proprietary technology, Pureprofile curates data quickly and with greater flexibility for a broad range of clients including agencies, universities, not-for-profits, and other data companies. Some key partnerships include News Corp, Raiz, and AA Smartfuel (NZ).

“We work with insights departments and C-level who want to make better business decisions quickly, and want to respond to people who are mainly online today. It’s important we cover in the dark areas of what they don’t know,” says Martin.

Pureprofile clients can opt for a quick sentiment poll or dive into behavioural and market trends through templates, live panels, data dashboards, or by working with a company consultant.

“We also have a media team that can activate those insights. 90% of all research that’s done is really so [a client] can get more action to happen. Having a media arm closes the loop on that” says Martin.

With a 20 year history and offices on four continents, Pureprofile is a well-established company with a proven track record, including a three cash profit following a restructure in FY2020.

In the coming year, Pureprofile is focused on further improving its data. By the end of the year, it’s set to launch several new technologies to enable clients to gain insights at higher quality for less cost. The company is also looking to grow its data sources through direct acquisitions and partnerships.

“Underpinning that, we need to continue to delight clients and solve their problems. We also need to ensure we’re fulfilling our teams with interesting work, interesting clients, and rewarding in all senses of the word,” says Martin.

“We ensure everything we’re doing brings ROI to shareholders and exceeds guidance..”

Today Pureprofile CEO Martin Filz  joined us for our ‘Meet The CEO’ Live Investor Briefing. You can watch a recording of the session below, or you can click here to book into our next ‘Meet the CEOs ‘ session.

Recorded 9 September 2020 at 12pm. 

Reach Markets have been engaged by PPL to help manage their investor communications.


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